Written by Xiaoling Zhang. In an effort to increase China’s culture-focused soft power and to secure an international environment conducive to its development and to generate goodwill abroad alongside its economic rise, Confucius Institutes were established as part of China’s ‘going out’ strategy.
Written by Ingrid d’Hooghe. Although the words ‘soft power’ and ‘public diplomacy’ figure less in Chinese leaders’ speeches and government reports these days, China is as focused as ever on building soft power and improving its international image. China’s public diplomacy however, seems to be shifting its priorities from […]
Written by Shogo Suzuki. China’s soft power offensive has garnered a lot of attention in recent years. In line with the ubiquitous narratives worrying about the West’s (inevitable) decline and the corresponding ‘rise of China’, many commentators have stated that the People’s Republic of China’s (PRC) ‘charm offensive’ is […]
Written by Falk Hartig. By late 2015, 500 Confucius Institutes (hereafter CIs) had been established around the world and the number of Confucius Classrooms at primary and secondary schools has reached 1,000. While one has to treat those official numbers with some caution (apparently not all institutes counted in […]
Written by Jan Servaes. The former dean of Harvard University’s John F. Kennedy School of Government, Joseph Nye, introduced the concept of soft power in 1990. In a subsequent publication he argued that culture, political values and foreign policies have become new dimensions for international relations, which are not […]
Written by Barry Buzan. There is little doubt that in relation to its size, wealth, and culture, China underperforms in the area of soft power, is conscious of that weakness, and wants to improve its performance (Li, 2008). Soft power is about the non-coercive ability to change the […]
Written by Wanning Sun. If You Are the One (ITATO hereafter, or Feicheng Wurao in Chinese) is a hugely popular dating show from Jiangsu Satellite TV, a provincial Chinese television station based in Nanjing. Started in 2010, the show has also been bought and screened by numerous television […]